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Get to a dry area when you can!  While most mascots will hold up well in the rain, torrential downpours make vision quite difficult. In any case, when you are finished use a towel to sop up some [...]

We want your mascot to live a long and happy life — and we know you do too! Ensuring that your costume stands the test of time is relatively easy if you avoid a few “don’ts” and apply [...]

As you know, mascots are an excellent tool for enhancing your brand’s relatability and spreading awareness about your organization.  You made a Facebook page for your mascot, and it has 43 likes [...]

Looking for a mascot but can’t quite afford one? A little bit of creative problem solving can make all the difference in overcoming this particular obstacle. In this article we take a look [...]

You can access a pdf copy of the draft here. Mascot Code of Conduct – a draft

Arguably, the most valuable asset of your company is the most intangible… your branding. And your mascot is a big part of that branding. It is incredibly important to protect the brand that you [...]

Are you a fan of fans? We know we are. No one likes breathing in stale air, especially when they’re wearing a giant dog head… outside….during the hottest day of the summer. This [...]

The best way to learn is by doing…. We’ve all heard that one before. We’d like to add to that sentiment, however, by insisting that the best way of learning is by doing [...]

Q: Tell us about your audience.  Is your program primarily focused on children, teens, adults or all three? A: The Canadian Red Cross Swimming and Water Safety’s mission is to “Improve the [...]

Q: Tell us about your audience.  Is your program primarily focused on children, teens, adults or all three?  Do you find your mascot(s) are more effective with a large or small audience?  How do [...]