About Us

We have earned our international reputation for producing quality, creative and user-friendly characters with excellence in both production and customer service!

As a small business, we appreciate input from our long-term production staff. Most of our employees have worked with us for many years, with an average experience of 15 years. Such a dedicated team ensures our long-term success. Our Canadian, Toronto-based & family-run company is proud to have retained some of the best in the industry for over 20 years!

To this day, each company, sports team and school mascot character is hand-crafted in our studio, to client specifications. With every labour of love, we grow and adapt our methods to the ever-changing needs of our clients. We are innovative, and on the cutting edge of new developments in the mascot industry – nearly always leading the way!

Why is Sugar’s Mascot Costumes Different?

You will find us painstakingly honest and you’ll be able to rely on that (but don’t worry, we are always courteous, respectful and polite). Over our 30-year history we have produced a lot of very different mascots for Corporations, Sports teams, Educational Institutions, and governmental departments all over the world. We consistently grow and adapt our methods to the ever-changing needs of our clients and as a result we have developed a reputation for producing quality, creative, user-friendly characters. Giving back to the community on a regular basis is important to each of us at Sugar’s Mascot Costumes but further than that it is important that we actively employ sustainable practices through the conservation of materials, research into origins of fabric and fibre before purchasing as well as our own refurbishment program for the needy. We are proud to say we reuse more than we recycle. We consistently meet deadlines, and we stand behind our work with a Lifetime Warranty. Our mascots are made to last, so with proper maintenance and storage, this mascot will last a good 8 to 10 years. However, you should note that we are proud to have characters that have been in circulation for over 20 years now!


Our Vision

Being known as the benchmark in mascot creation, with quality, excellence and imagination. If money, time or location weren’t an issue, all customers, employees and service providers would aspire to work with Sugar’s Mascot Costumes – just to say they did it! Mascots with heart… we mean it.

Core Values


  • We are accountable to and responsible for people, projects, systems, finance and ourselves. In short, we are producers of our own situations.
  • We are able to see the big picture. We plan and have faith in our future.
  • We conduct our business in an ethical manner, demonstrating integrity and authenticity.

Client Passion

  • We value passion, performance, achievement, competency, and enthusiasm.
  • We focus on the needs of our customers, providing a high-quality product and service excellence.
  • We care about the choices of our clients and will always help educate them… even if it hurts.


  • We encourage self-management, initiative and thinking outside of the box.
  • We are progressive, ambitious and risk-taking.
  • We value creativity based on life experience and the creativity of fresh thinking.
  • We value growth and learning, education and experience; we support the passing of knowledge onto others.


  • We value the pursuit of perfection in everything we do.
  • We provide a sensitive and caring work environment. We are compassionate and considerate, respectful, accepting and trusting.
  • We support the community and good causes worldwide, and we encourage others to do the same.

Sugar’s Mascot Costumes has been making mascots with heart since 1985! If you are interested in having us create a custom mascot for your company or would like information about cleaning & repairs, please complete the following form or contact us in person or by phone.

  • Trax is going over better than we could have ever hoped for. We have had nothing, but positive responses at all of our events! We had 7 appearances in May alone. Wherever we go we are hearing “look its Trax” not “look it’s the rail runner”.  We are actually starting to get requests from the public to attend their events. Again, a special thanks to you and everyone at Sugars who brought our vision to life.

    Brandon MacEachen New Mexico Rail Runner
  • ... just a quick note to say "Thank You" to everyone at Sugars. Everyone from the first phone call to when he arrived were all so helpful."Flip" arrived on Friday afternoon and was a huge hit! All the staff was totally impressed how much he did look like our "logo in real life". He was in a parade on Saturday and the kid (+ adults) absolutely loved him - he got hundreds of hugs!!!

    Donna Wagler Westridge Electric Ltd.
  • I just wanted to thank you for your diligence and resourcefulness to make CAPER the best looking mascot I've ever seen. We did a rehearsal run with him yesterday and it looks terrific!! He'll be meeting the students today at noon with a big celebration taking place with our first day of classes.Any recommendation you want from us in the future, don't hesitate to ask.

    John Mayich Cape Breton University
  • We love itWe are very happy with the end product and I would recommend your company to anyone due to the great customer service, quality of the product and the very, very nice people who work there.Thanks again, Dave

    Dave Switzer Vancouver Island University
  • I wanted to thank you for your outstanding work on Les Watts. We received him yesterday and were thrilled not only with how he looked, but with your attention to details. Sending a birth certificate and a personalized thank you card are both lovely touches.

    Sarah Goulding strategie Revolution strategy
  • Just a note to let you know that the mascot has been extremely well received. The kids love him and he can hardly walk for all the kids around him - kind of reminiscent of peter piper! We are learning a lot about crowd control and have a designated handler for him so he can make his way through the crowds. Omingmak is getting lots of hugs and making everyone smile. Thanks so much - he will be a big part of our annual Frolics.

    Brenda Mercer The Hamlet of Cambridge Bay
  • We have used him in our Open House Rally! We are planning to use him... for recruitment and all our events next year!Thank... all the staff for the work they put into him! He came with a lot of character- looking fierce!

    April Moran-Reza Roseland Collegiate Prep
  • She looks WONDERFUL!  We're delighted to have her here and look forward to using her frequently.  Thank-you so much for your patience and your feedback - it was a pleasure to work with you and your staff.  Have a wonderful week and I'll be sure to say nothing but GREAT things about you guys.

    Dan Bartolucci Marymount Academy
  • Just wanted to say the whole office LOVED the mascots and we had a great time wearing them and making them bobble last night.  Tell everyone we were blown away by the quality of work. Thanks!

    Lee McGrath Boom Marketing
  • You created an absolute masterpiece.  In fact, I will go on record to say this is one of the best looking mascot costumes I have seen in my 23 years of sports management.

    Jim Loria Sioux Falls Stampede Hockey Club