Sponsor Mascots

These characters are most often built for a team wishing to obtain sponsorship for their games. They can be purchased by the team who then ‘rents’ the mascots out to a sponsor, or by the sponsor who participates in the game activities for a fee. These characters almost always represent a commodity of some sort, such as a hotdog, chip bag, cookies, deodorant, chocolate bar, toothpaste, can of pop, etc.

Usually constructed from collapsible foam, they are made for racing or bumping into each other in ‘rumbles’ between game breaks. They must be durable, as they are often worn by fans or interns, and will work best if the branding or commodity is immediately recognizable from the stands. In either case, there are many considerations. Generally, sponsor-running mascots do not require any extra pieces such as feet, hands or leggings as they are usually used during the game for quick races or skits.



The first thing to determine is the mascot’s purpose. Branding a product? Fan contests? Think about who will wear the mascot. Will it always be a staff member, or a lucky fan? Would you want to expose the fan’s face? It’s pretty funny to see Uncle Jim up on the Jumbotron dressed up as a slice of bacon!


The inside of these shapes is constructed of soft foam, in case someone falls while running or rumbling. Not only will this provide a little cushioning to the runner, but it will also preserve the integrity of the mascot shape. In some cases, you may choose to have the outside material removable for machine washing or a sponsor change. Care must be taken to avoid shrinkage. Other characters without removable coverings must be spot cleaned, or cleaned using a hand held gentle wet-vac as needed.

Size & Perspective

To determine size, take a human silhouette and place it over the image of your mascot design. While keeping the ratio of the silhouette constant you can enlarge or shrink it to fit in your sketch. Now considering this to be a person around 5’8” or 5’10” you can imagine what the height of your overall shape will be when complete.

The depth of a character will influence whether a performer is centered within a costume, or close to the front. This can affect vision placement, and whether or not the performer’s face will be visible, or should be hidden behind a screen.

The width (and occasionally depth) of a character can influence armhole placement. You will not get full-length arms out of the side of a mascot that has a diameter of 55” – they would more logically be placed toward the front of the character, which is a more natural position for the performer. Even with such positioning, you most likely will only see partial arms and hands on a large character. However, you may find that your sponsor mascot won’t need exposed arms at all!

Removable & Non-Removable Branding

Where will you place cresting or corporate identification? Keep in mind that too much branding detracts from the character. However, a sponsor will want to know that their branding can be seen from the stands.

Sports teams often request racing mascots that have removable logos, but we’ve found the best way to incorporate a change in sponsor is to provide a removable cover. Just send us your new sponsor logo and we’ll create a new cover and send it along!

Sugar’s Mascot Costumes has been making mascots with heart since 1985! If you are interested in having us create a custom mascot for your company or would like information about cleaning & repairs, please complete the following form or contact us in person or by phone.

  • Falco was "born" today. A huge success, the kids love him.Our idea was that Falco would start shaky on skates and improve during the match. From next homegame he will pick up the speed since he is then a week old and has "practised" the whole week.Thank you again. It's been great working with you.

    Georg Lund Stjernen Hockey
  • Just wanted to say the whole office LOVED the mascots and we had a great time wearing them and making them bobble last night.  Tell everyone we were blown away by the quality of work. Thanks!

    Lee McGrath Boom Marketing
  • Just a note to let you know that the mascot has been extremely well received. The kids love him and he can hardly walk for all the kids around him - kind of reminiscent of peter piper! We are learning a lot about crowd control and have a designated handler for him so he can make his way through the crowds. Omingmak is getting lots of hugs and making everyone smile. Thanks so much - he will be a big part of our annual Frolics.

    Brenda Mercer The Hamlet of Cambridge Bay
  • He's a huge fantastic wonderful and furry addition to our staff. The kids went mad over him. Thanks so much for your wonderful work and thanks to Sugar Mascots.

    Fred Sheppard Parks Canada -Public Outreach Education Officer
  • We have used him in our Open House Rally! We are planning to use him... for recruitment and all our events next year!Thank... all the staff for the work they put into him! He came with a lot of character- looking fierce!

    April Moran-Reza Roseland Collegiate Prep
  • … Instantly everyone loved the Dude.  Everyone wanted their picture taken with the Dude.  We carried the Dude all over the country to shows and exhibits.  We’d walk around display halls and people would immediately think of SchoolDude. It became the symbol and instant reminder of what we did and how and helpful that the Dude actually is…Fast forward to today and SchoolDude has grown to the point where it is the leader in the industry… So your company (Sugars Mascots) can make a huge difference in the success and branding of a company if done properly.

    Carsie Denning DudeSolutions.com
  • Everyone who sees Mikey is instantly happy and delighted. People in cars passing by are shouting, waving and blowing the car horns. We are planning on an official arrival event for Mikey next week at the corner park where our sign is located . We hope to get coverage by out local papers. Thank you for producing Mikey for us.

    William Mills Main Street Dartmouth and Area B.I.A.
  • Our Saanich Police mascot arrived late Friday afternoon and looks great! What a first class costume... It looks fantastic...

    Scott Treble Sergeant, Saanich Police Department
  • I would like to thank everyone who worked on our wonderful Mascot. He was a HUGE hit at our tournament. He brought an air of fun and celebration to our event. Huge smiles, hugs and high fives were shared, pictures were taken and memories made! Visiting teams were so impressed, they will remember our little town forever... We will definitely recommend Sugars Mascot's to anyone who asks...Thank you again for everything!

    Tawnya Dooper Winfield Minor Hockey Association
  • Our Olympian mascot "Torchy" was a huge success.  Our students went wild when he made his debut... The entire process with Sugar's Mascots from beginning to end was excellent.  We are so happy with the final product.  Thank you for working with me and building a mascot for our school!

    Laura Ward The Academy at Nola Dunn