Usually constructed from collapsible foam, they are made for racing or bumping into each other in ‘rumbles’ between game breaks. They must be durable, as they are often worn by fans or interns, and will work best if the branding or commodity is immediately recognizable from the stands. In either case, there are many considerations. Generally, sponsor-running mascots do not require any extra pieces such as feet, hands or leggings as they are usually used during the game for quick races or skits.
The first thing to determine is the mascot’s purpose. Branding a product? Fan contests? Think about who will wear the mascot. Will it always be a staff member, or a lucky fan? Would you want to expose the fan’s face? It’s pretty funny to see Uncle Jim up on the Jumbotron dressed up as a slice of bacon!
The inside of these shapes is constructed of soft foam, in case someone falls while running or rumbling. Not only will this provide a little cushioning to the runner, but it will also preserve the integrity of the mascot shape. In some cases, you may choose to have the outside material removable for machine washing or a sponsor change. Care must be taken to avoid shrinkage. Other characters without removable coverings must be spot cleaned, or cleaned using a hand held gentle wet-vac as needed.
To determine size, take a human silhouette and place it over the image of your mascot design. While keeping the ratio of the silhouette constant you can enlarge or shrink it to fit in your sketch. Now considering this to be a person around 5’8” or 5’10” you can imagine what the height of your overall shape will be when complete.
The depth of a character will influence whether a performer is centered within a costume, or close to the front. This can affect vision placement, and whether or not the performer’s face will be visible, or should be hidden behind a screen.
The width (and occasionally depth) of a character can influence armhole placement. You will not get full-length arms out of the side of a mascot that has a diameter of 55” – they would more logically be placed toward the front of the character, which is a more natural position for the performer. Even with such positioning, you most likely will only see partial arms and hands on a large character. However, you may find that your sponsor mascot won’t need exposed arms at all!
Where will you place cresting or corporate identification? Keep in mind that too much branding detracts from the character. However, a sponsor will want to know that their branding can be seen from the stands.
Sports teams often request racing mascots that have removable logos, but we’ve found the best way to incorporate a change in sponsor is to provide a removable cover. Just send us your new sponsor logo and we’ll create a new cover and send it along!
Sugar’s Mascot Costumes has been making mascots with heart since 1985! If you are interested in having us create a custom mascot for your company or would like information about cleaning & repairs, please complete the following form or contact us in person or by phone.
... just a quick note to say "Thank You" to everyone at Sugars. Everyone from the first phone call to when he arrived were all so helpful. "Flip" arrived on Friday afternoon and was a huge hit! All the staff was totally impressed how much he did look like our "logo in real life". He was in a parade on Saturday and the kid (+ adults) absolutely loved him - he got hundreds of hugs!!!
I wanted to thank you for your outstanding work on Les Watts. We received him yesterday and were thrilled not only with how he looked, but with your attention to details. Sending a birth certificate and a personalized thank you card are both lovely touches.
The costume handled very well at the game. This being the longest I've had it on since a video shoot we shot about two weeks earlier, I found it quite comfortable and a lot more expressive than our old suit. I've noticed that the fans seem to react a lot better to this costume as well. Their excitement level has really shot up. Thanks for crafting our new costume. I feel like a whole new bird, so to speak!
Falco was "born" today. A huge success, the kids love him. Our idea was that Falco would start shaky on skates and improve during the match. From next homegame he will pick up the speed since he is then a week old and has "practised" the whole week. Thank you again. It's been great working with you.
I have met Elliott (the beaver) during the 10th year party that was held on September 9th and I can confirm that parents and students were quite impressed by Elliott. Your team did a great job! Please thank all your team members.
We have used him in our Open House Rally! We are planning to use him... for recruitment and all our events next year! Thank... all the staff for the work they put into him! He came with a lot of character- looking fierce!
Our Olympian mascot "Torchy" was a huge success. Our students went wild when he made his debut... The entire process with Sugar's Mascots from beginning to end was excellent. We are so happy with the final product. Thank you for working with me and building a mascot for our school!
I have to say again that He looks amazing...I am so glad we went through Sugar's Mascots. The professionalism on all levels of your company has really been great!! I do appreciate your hard work and the passion everyone has there for what you all do!!
We LOVE Fiona the fisher! She showed up yesterday just in time for me to put her head on and walk into the start of our staff meeting. Folks are completely astonished at the quality of the costume, especially how realistic the fur looks. Thank you for working on this with us, and for producing such a top notch product!
I really enjoyed working together on this project. We just got our dog in today and I tried him on! Your team has done an awesome job. The goggles are amazingly well done! They look like they were made of real caribou antler! The fan is great too. The body is nice and buff...loving it!
You created an absolute masterpiece. In fact, I will go on record to say this is one of the best looking mascot costumes I have seen in my 23 years of sports management.
He arrived safely and we LOVE IT!!!! Had so much fun unpacking our new mascot with both of our principals and everyone is super pleased with the quality of your product. I appreciate all of your help and support during the process, it was a pleasure working with you and your team!
She looks WONDERFUL! We're delighted to have her here and look forward to using her frequently. Thank-you so much for your patience and your feedback - it was a pleasure to work with you and your staff. Have a wonderful week and I'll be sure to say nothing but GREAT things about you guys.
Our Saanich Police mascot arrived late Friday afternoon and looks great! What a first class costume... It looks fantastic...
I just wanted to thank you for your diligence and resourcefulness to make CAPER the best looking mascot I've ever seen. We did a rehearsal run with him yesterday and it looks terrific!! He'll be meeting the students today at noon with a big celebration taking place with our first day of classes. Any recommendation you want from us in the future, don't hesitate to ask.
I just wanted to let you know that the Bull arrived today!!! You can't imagine how exited we all are and I wanted to thank you for such a responsible, amiable and excellent job you guys did … thanks for being so kind and so into our mascot and taking so much care of us as customers. Be sure that we will recommend you with our eyes closed and we will always take you in account in any further mascot character. Once again thank you and your crew so, so much and we are extremely happy, it is beyond what we expected.
Yes, yes, yes! Our Spartan has come! He is magnificent! He will be presented at an assembly tomorrow and we're sure he'll make a huge impression. Thank you so much for accommodating us these last two weeks!
Trax is going over better than we could have ever hoped for. We have had nothing, but positive responses at all of our events! We had 7 appearances in May alone. Wherever we go we are hearing “look its Trax” not “look it’s the rail runner”. We are actually starting to get requests from the public to attend their events. Again, a special thanks to you and everyone at Sugars who brought our vision to life.
… Instantly everyone loved the Dude. Everyone wanted their picture taken with the Dude. We carried the Dude all over the country to shows and exhibits. We’d walk around display halls and people would immediately think of SchoolDude. It became the symbol and instant reminder of what we did and how and helpful that the Dude actually is…Fast forward to today and SchoolDude has grown to the point where it is the leader in the industry… So your company (Sugars Mascots) can make a huge difference in the success and branding of a company if done properly.
It was such a pleasure to work with Sugars Mascot Costumes. The entire process was such a joy and we appreciate the attention to every detail. ... thank you for such a wonderful experience as you brought Mr. Owl to life right in front of our eyes!
We just got him…It looks even better in person than it did in the pics…You guys get top marks for customer service!!
…Everybody loved Clockey! He looks terrific. I was also surprised and impressed by the owner’s manual that came in the box. It is very comprehensive and useful – even the tips for how to be a good mascot. The whole thing looks really good.
We love it We are very happy with the end product and I would recommend your company to anyone due to the great customer service, quality of the product and the very, very nice people who work there. Thanks again, Dave
HE IS PERFECTLY AWESOME!!!!!!!we are all standing here looking at him and we are beyond pleased. Thank you and your team so very much!!
Just a note to let you know that the mascot has been extremely well received. The kids love him and he can hardly walk for all the kids around him - kind of reminiscent of peter piper! We are learning a lot about crowd control and have a designated handler for him so he can make his way through the crowds. Omingmak is getting lots of hugs and making everyone smile. Thanks so much - he will be a big part of our annual Frolics.
Savertooth has made it here safe and sound. He's so adorable we can hardly stand ourselves today! He appears to be in perfect health, his fan unit works... and we especially like his birth certificate... very nice touch... we plan to have it framed!
He's a huge fantastic wonderful and furry addition to our staff. The kids went mad over him. Thanks so much for your wonderful work and thanks to Sugar Mascots.
Everyone who sees Mikey is instantly happy and delighted. People in cars passing by are shouting, waving and blowing the car horns. We are planning on an official arrival event for Mikey next week at the corner park where our sign is located . We hope to get coverage by out local papers. Thank you for producing Mikey for us.
Just wanted to say the whole office LOVED the mascots and we had a great time wearing them and making them bobble last night. Tell everyone we were blown away by the quality of work. Thanks!
Thank you so much! Your customer services was amazing. Feel free to follow our page "energetic city roller derby association" for updates on shotgun Sally including her formal debut and where we take her. We will highly recommend your company to other teams and organization.
I would like to thank everyone who worked on our wonderful Mascot. He was a HUGE hit at our tournament. He brought an air of fun and celebration to our event. Huge smiles, hugs and high fives were shared, pictures were taken and memories made! Visiting teams were so impressed, they will remember our little town forever... We will definitely recommend Sugars Mascot's to anyone who asks... Thank you again for everything!
... how much we have enjoyed our new Mascot – “Appy” the Happy Duck. You all did an excellent job on him and he was certainly a hit all during our fair in August! It was very hot but we had a couple young people who did a great job!! Thanks to you all for your hard work designing and making him for us to have for many years to come!
He's very cute! I'm sure he will be loved by all in the Guelph community. Thank you very much to you and your team at Sugar's for putting this together in such a tight timeline.