These characters are generally built to represent a particular brand product or character. They can be a coffee cup, a cell phone, or even a Muppet or a monster. They are usually durable, and immediately identifiable as a representation of your brand.

The defining characteristic of a Shape Mascot is that it doesn’t have a detachable head but is rather a shape that may or may not incorporate some sort of face. Shape mascots always stand out in a crowd!

Below are some notes on important considerations for Shape Mascots.



One of the most important things to determine is your Shape Mascot’s purpose. Branding a product?  Community service?  Think about the location and environment, and what your mascot will be doing.


Material Considerations

We often give you the chance to choose between a collapsible or rigid mascot, both of which have their pros and cons. A collapsible character is made of softer foam, and can be compressed to fit into a much smaller packing box, reducing shipping costs substantially. A rigid character has a more defined shape and will generally wear better over time, but won’t ship as easily. Some characters must be rigid because of their inherent shape, and some can share aspects of both soft and rigid construction.

In some cases, all or part of the material used to cover the characters may be removable for machine washing. Care must be taken to avoid shrinkage. Other characters without removable coverings must be spot cleaned or cleaned using a hand-held gentle wet-vac as needed.


Size & Perspective

To determine size, take a human silhouette and place it over the image of your mascot design. While keeping the ratio of the silhouette constant you can enlarge or shrink it to fit in your sketch. If this is a person around 5’8” or 5’10”, you can imagine what the height of your overall shape will be when complete. Will this fit through a standard doorway? Will it fit into a car, or will you need a van? Will a single performer be able to support your mascot?

The depth of a character will influence whether a performer is centered within a costume, or close to the front. This can affect vision placement, and whether or not the performer’s face will be visible, or should be hidden behind a screen.

The width (and occasionally depth) of a character can influence armhole placement. You will not get full-length arms out of the side of a mascot that has a diameter of 55” – they would more logically be placed toward the front of the character, which is a more natural position for the performer. Even with such positioning, you most likely will only see partial arms and hands on a large character. However, you may find that your shape mascot won’t need exposed arms at all!



Where will you place cresting or corporate identification? Keep in mind that too much branding can detract from the character.



Our walkabout feet weigh approximately 17 to 25 oz. each, which allows for fairly vigorous activity. Since many people may wear the costume, we have designed the feet in a way that makes them more sanitary, as the performers can wear their own street shoes inside. They are made from a flexible, durable soling with a hand carved upper shoe which is reinforced to last.


What will your character be doing with their hands? Will they need dexterity to sign autographs? Hand out paper or cardstock brochures? What about handling of doors or equipment? The larger and more padded the hand, the less dexterity will be exhibited. Most shape mascots have cartoon mascot gloves, but there are also aesthetic options such as points, claws, decorative paw pads, gauntlets or hand branding.

Do you need to incorporate brochure or sample storage into the design?


Heat Control

It can get hot in a Shape Mascot. While the best air-conditioning will always be a good attitude, there are some helpful things you can do to ease the heat:

  • Have your mascot constructed with an exhaust fan to expel hot air.
  • Purchase a cooling vest system, or, even better, a dual cooling and hydration vest.
  • Strategically placed or hidden venting can allow extra air flow that works in conjunction with your exhaust fan, and make your Shape mascot extra comfortable.
  • Using breathable and/ or wicking fabrics for arms and legs can provide much needed relief.

Sugar’s Mascot Costumes has been making mascots with heart since 1985! If you are interested in having us create a custom mascot for your company or would like information about cleaning & repairs, please complete the following form or contact us in person or by phone.

  • We LOVE Fiona the fisher!  She showed up yesterday just in time for me to put her head on and walk into the start of our staff meeting. Folks are completely astonished at the quality of the costume, especially how realistic the fur looks. Thank you for working on this with us, and for producing such a top notch product!

    Jennifer Jones US Fish and Wildlife Service
  • HE IS PERFECTLY AWESOME!!!!!!!we are all standing here looking at him and we are beyond pleased. Thank you and your team so very much!!

    -Evelyn Ryan Town of Labrador City
  • I would like to thank everyone who worked on our wonderful Mascot. He was a HUGE hit at our tournament. He brought an air of fun and celebration to our event. Huge smiles, hugs and high fives were shared, pictures were taken and memories made! Visiting teams were so impressed, they will remember our little town forever... We will definitely recommend Sugars Mascot's to anyone who asks...Thank you again for everything!

    Tawnya Dooper Winfield Minor Hockey Association
  • I wanted to thank you for your outstanding work on Les Watts. We received him yesterday and were thrilled not only with how he looked, but with your attention to details. Sending a birth certificate and a personalized thank you card are both lovely touches.

    Sarah Goulding strategie Revolution strategy
  • We have used him in our Open House Rally! We are planning to use him... for recruitment and all our events next year!Thank... all the staff for the work they put into him! He came with a lot of character- looking fierce!

    April Moran-Reza Roseland Collegiate Prep
  • We love itWe are very happy with the end product and I would recommend your company to anyone due to the great customer service, quality of the product and the very, very nice people who work there.Thanks again, Dave

    Dave Switzer Vancouver Island University
  • I have met Elliott (the beaver) during the 10th year party that was held on September 9th and I can confirm that parents and students were quite impressed by Elliott. Your team did a great job!Please thank all your team members.

    Carole Gauthier École élémentaire catholique Pierre-Elliott-Trudeau
  • You created an absolute masterpiece.  In fact, I will go on record to say this is one of the best looking mascot costumes I have seen in my 23 years of sports management.

    Jim Loria Sioux Falls Stampede Hockey Club
  • He's a huge fantastic wonderful and furry addition to our staff. The kids went mad over him. Thanks so much for your wonderful work and thanks to Sugar Mascots.

    Fred Sheppard Parks Canada -Public Outreach Education Officer
  • ... just a quick note to say "Thank You" to everyone at Sugars. Everyone from the first phone call to when he arrived were all so helpful."Flip" arrived on Friday afternoon and was a huge hit! All the staff was totally impressed how much he did look like our "logo in real life". He was in a parade on Saturday and the kid (+ adults) absolutely loved him - he got hundreds of hugs!!!

    Donna Wagler Westridge Electric Ltd.